From humble beginnings to a global footprint
Some of the world’s biggest, multi-billion-dollar tech companies share a common heritage as they all started out from the humblest of beginnings.
Hisense shares almost the same story: how a small, fledgling electronics brand in the beautiful seaside city of Qingdao in China’s Shandong province started humbly and went on to establish a global footprint in more than 130 countries in several continents around the world.
Hisense has since evolved to become a prestigious player in the fast-changing home appliance and consumer electronics industry. While many deem the Chinese as mere technology copycats and is nowhere near other global brands in terms of technological innovation, Hisense completely thumped that belief. They made the meaning of the word “Hisense” – essentially “high” and “sense”—apply to its corporate philosophy of using high technology, high quality and high sense of taste to create products that suit consumers’ discriminating preferences.
For five decades, Hisense has devoted itself to making long-term investments in innovation through Research and Development and followed a truly “flexible” corporate culture to bolster its capability to respond to a swiftly changing market and rise above the competition. Eventually, Hisense grew as a company focused on home appliances, electronics, and information & communications technology.
Expansion beyond the horizon
After conquering most of North America, South America, Australia and large parts of Europe, Hisense turned its sights on other emerging markets like the Philippines. Hisense is undoubtedly a perfect fit for Filipinos on the lookout for home appliances particularly TVs, refrigerators and air-conditioners that are of quality workmanship, innovative and affordable.
As a still relatively new brand in the Philippines, there is no way to go but up for Hisense. Employing its four key elements for a successful business: “Technology,” “Quality,” “Integrity” and “Responsibility,” it believes it has all the capabilities to capture the attention of Filipino homemakers and consumers with its quality energy-saving and environment-friendly products.
The products available in the Philippines include its highly acclaimed TV sets, its current best-sellers, plus air-conditioners and refrigerators. So far, reception among Filipino households is encouraging despite Hisense being a young player in the market, and the potential for growth continues to motivate and inspire Hisense to persevere and give the more established brands a run for their money.
A formula for longevity
It is not common for many companies to survive 50 years in the business, especially when companies’ average age went down to 20 years from the previous 60-year lifespan projected during the 1950s, according to a study done by Wall Street investment firm Credit Suisse.
This is the reason why Hisense continuously adheres to constant innovation to ensure not only its rapid development but also to become a more globally recognized brand that is sustainable enough to survive the competition. It makes sure that it is always up to date with the latest technological advancements since technology is a key element in the industry and believes that it must persist to innovate to guarantee its vitality and ensure prolonged business existence.
Thus, the story of Hisense, a multi-billion-dollar conglomerate with an over 80,000 global work force, 14 production facilities, 12 Research and Development Centers, plus regional offices in North America, Europe, Asia-Pacific, Middle East, Africa, is a different one, one that breaks the norm, all because of relentless innovation.
Hisense gained the respect and loyalty of customers and business partners worldwide by pursuing healthy operations, producing top-quality products and promoting utmost honesty in its business culture. Today, it has become the perfect illustration of a successful company that rose from modest and simple beginnings and established a universal imprint after 50 years, that perhaps will extend to another 50—or even more.
For more about Hisense, visit www.hisense.com.ph.